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West Village West End, Brisbane

The historic site of the former Peters ice cream factory in Brisbane is being regenerated to provide an abundant mix of dwellings and to authentically enrich the experience of the social and urban realm.

As an already well-loved place, this is not so much an urban renewal project as a series of smaller projects transforming a site into an urban ensemble enmeshed into the neighbourhood.

The curation of a residential experience with connections to public and private spaces reminiscent of a village is being delivered over three stages. Developed as an assemblage of built form elements and linkages, the urban architectural approach will generate the enclosure, surprise and the intimacy of scale at pedestrian level enabling residents, retailers and visitors to develop a sense of place and neighbourhood.

Deliberate site-specific strategies will embed each new element as a new layer with natural fit, and bring life to the streets. Emphasis on the fine grain to enhance the human experience at street level with introduce small-scale activities and spaces like laneways, pocket parks and plazas that feel intimate and engaging. Neighbourhood retail and hospitality and arts related spaces will inject a vibrant, community-focused energy into the area.

  • Architecture
  • Urban Design
Project Status



Sekisui House