The rapid advancement of science, technology and culture. The unexpected collision of ideas. These are what inspire Alex, a talented, forward-thinking designer whose signature is a willingness to bring fresh thinking to every aspect of practice. Unbiased by convention and with an aversion to taking the path of least resistance, what he’s very good at is the visual communication of design ideas, sketching and the rapid iteration of ideas in a rigorous pursuit of a successful concept.
It’s the job of good design to make people’s lives better, but it doesn’t just appear – it’s a creative struggle to balance the constraints of budget, conditions and expectations which, for Alex, are all part of design practice’s attraction.
“Getting projects to work is about serving a broad mix of people and their interests, it takes mindful, sophisticated integration. I’m good at listening earnestly and constructively engaging everyone to question orthodoxy – all of those voices can have influence on the design process and ultimately the outcome.”
Embracing new technologies and tools that help manage the complexity of constructability and project delivery, Alex spearheads Hayball’s research and uptake of new software.